99 Francs (2007) | How Woke Is It?

Our VerdictNot Woke

18%

99 Francs2007

In a free society the right to critique art is essential and protected speech. These reviews reflect personal opinions and not statements of fact.

What We Think

99 Francs is more of an anti-corporate, existential satire than a woke manifesto. It may offend some with its cynicism, but identity politics and modern ideological messaging take a back seat here, resulting in a low 'woke' score.

Score Breakdown

Compromised:Narrative Integrity

Not Woke

What is this?

99 Francs delivers a biting satire on the advertising world while keeping its focus on character flaws, social commentary, and nihilism. Characters are cast more for their roles than for tick-box identity markers. The film's narrative is not compromised by forced representation or identity politics, but instead follows a sharp, coherent arc centered on the lead's existential crisis.

Compromised:Cultural Foundations

Mildly Woke

What is this?

While the film leans into cynicism and critiques consumerist culture, religion, family, and traditional values are not its main targets. Masculinity is portrayed through the main character's reckless lifestyle, but the film doesn't go out of its way to mock traditional norms, it's more interested in lampooning corporate excess and personal excesses.

Compromised:Ideological Monoculture

Mildly Woke

What is this?

Alternative worldviews are presented, especially skepticism toward consumerism and superficiality, rather than any overt modern ideological messaging. The film takes aim at the ad industry but doesn't enforce ideological uniformity regarding gender, race, or identity. There's pluralism but from a distinctly anti-corporate, nihilist angle.

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Disclaimer: In a free society the right to critique art is essential and protected as a form of free speech and freedom of expression. The reviews and commentary on this site represent personal opinions and interpretations. They are not statements of fact and should not be taken as factual claims about any individual, company, or creative work.