Big Business (1988) | How Woke Is It?

Our VerdictNot Woke

12%

Big Business1988

In a free society the right to critique art is essential and protected speech. These reviews reflect personal opinions and not statements of fact.

What We Think

"Big Business" is an old-fashioned comedy that relies more on hilarity and mistaken identity than any attempt at modern woke messaging. It’s refreshingly non-woke, providing laughs without pushing ideology.

Score Breakdown

Compromised:Narrative Integrity

Not Woke

What is this?

"Big Business" keeps its narrative focused on farcical mistaken identities and classic comedy. Character roles are played for laughs rather than to make ideological points, and identity is used for humor, not moral lecturing. There's no sign of forced representation or diverse characters being immune to consequence, everyone gets into hilarious trouble.

Compromised:Cultural Foundations

Not Woke

What is this?

Traditional values like family and small-town life are portrayed positively. Masculine and feminine traits are played for comedy but not seriously undermined. The film doesn't go out of its way to revise history or attack religion, family, or traditional roles. If anything, it’s just good old-school silliness.

Compromised:Ideological Monoculture

Not Woke

What is this?

While the film gently pokes fun at rural versus urban lifestyles, it avoids overtly mocking traditional perspectives or presenting one worldview as superior. Both city and country characters are lovingly caricatured, and no one perspective is villainized or uniformly praised.

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Disclaimer: In a free society the right to critique art is essential and protected as a form of free speech and freedom of expression. The reviews and commentary on this site represent personal opinions and interpretations. They are not statements of fact and should not be taken as factual claims about any individual, company, or creative work.