"Cam" centers on a female camgirl protagonist, but her identity isn't just a check-box exercise. The film explores online personas and identity theft, with some emphasis on gender and empowerment, though these themes are tied closely to the thriller narrative instead of undermining it completely. Forced representation feels low, but some may see the overall focus as virtue signaling.

The movie pushes boundaries around sexuality and embraces modern digital culture, depicting online sex work in an empathetic light. Traditional institutions (family, religion, masculinity) are largely backgrounded or irrelevant. Some may see this as subversive of conventional morality, but it isn’t overtly hostile so much as unconcerned with old-school values.

Almost all real conflicts happen within the accepted boundaries of progressive views on sex work and digital identity. There’s little meaningful pushback or serious alternative perspective on these lifestyles, those who doubt or challenge the protagonist are generally portrayed as out of touch or unsupportive. It’s hard to find genuine pluralism here.