'Jab Tak Hai Jaan' sticks closely to traditional storytelling, focusing on love, sacrifice, and destiny. Character arcs are developed with personality and personal challenges rather than identity politics. Casting feels driven by character fit and emotional resonance, rather than ticking diversity boxes, so the film maintains narrative integrity.

This film generally upholds cultural traditions: family, religion, and traditional gender roles are respected and central to the story. It engages sincerely with Indian social mores, spirituality, and romance without turning to revisionism or subversion.

While the core values lean traditional and do not promote a wide spectrum of modern ideologies, alternative perspectives are present through different characters’ worldviews. There is no overt mockery or villainization of traditional values. The film is comfortable with pluralism within the romantic genre.