The Joneses (2010) | How Woke Is It?

Our VerdictNot Woke

15%

The Joneses2010

In a free society the right to critique art is essential and protected speech. These reviews reflect personal opinions and not statements of fact.

What We Think

The Joneses is far from Hollywood's usual 'woke' checklist. It focuses on critiquing consumerism, not pushing identity politics or rewriting traditional values. Overall, if you’re worried about forced messaging or the usual ideological baggage, this one’s an easy watch.

Score Breakdown

Compromised:Narrative Integrity

Not Woke

What is this?

The Joneses is largely focused on consumerism and social façade rather than identity politics. Characters are developed based on their roles in the family and the marketing plot, not their race, gender, or sexuality. Forced representation and typical 'diverse character invincibility' are largely absent.

Compromised:Cultural Foundations

Mildly Woke

What is this?

The film subtly critiques materialism and the superficiality of upper-middle-class suburban life, but doesn't take direct aim at traditional family, religion, or masculinity. Some traditional values are challenged, but not in a heavy-handed or ideological way.

Compromised:Ideological Monoculture

Not Woke

What is this?

While the film lampoons suburban consumerism, it doesn't push a particular modern ideological stance or villainize dissenting voices. There's minimal sign of ideological uniformity or caricaturing of traditional perspectives; the satire is more about lifestyles and marketing than identity.

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Disclaimer: In a free society the right to critique art is essential and protected as a form of free speech and freedom of expression. The reviews and commentary on this site represent personal opinions and interpretations. They are not statements of fact and should not be taken as factual claims about any individual, company, or creative work.