The docuseries focuses on the trajectory of Juul and vaping culture, emphasizing societal impacts and youth marketing. While it highlights corporate ethics and public health, the narrative relies mostly on relevant stakeholders rather than shoehorning identity politics. There’s a moderate emphasis on modern concerns but not at the expense of story coherence.

The show critiques corporate and public health issues but doesn’t aggressively undermine family, religion, or masculinity. There is a nod to modern anxieties around youth vaping, but the treatment is more issue-focused, not a wholesale subversion of traditional cultural foundations.

The series tends to present the anti-vaping viewpoint with little faithful representation of pro-vaping or alternative perspectives, although it does include interviews with a range of experts and former insiders. There's some ideological alignment typical of contemporary documentaries, but not as rigid as more overtly agenda-driven works.