Girls from Ipanema foregrounds issues of gender and female empowerment, at times allowing ideology to influence plot direction and character priorities. Diverse casting sometimes feels driven more by checklist than seamless story development, though there are moments of genuine character growth. The show is not the worst offender, but the 'message' occasionally leads the narrative by the hand.

The series often reinterprets Brazil's late-1950s culture, treating family structures and traditional masculinity as sources of oppression or comedy. While this resonates with some viewers, others might find the repeated subversion of gender roles and skepticism toward marriage/family dynamics to be a clear sign of modern ideological influence at work.

Alternative perspectives, particularly more traditional stances on family, gender, and female roles, rarely get fleshed out and are mostly represented through caricature or villainous figures. The leads and their world largely echo a single, modern viewpoint, leaving little room for meaningful internal debate or worldview diversity.