"Ishq in the Air" appears to place a heavy emphasis on contemporary identity themes, sometimes prioritizing representation and progressive messaging over organic character development. Lead characters are often defined by their background or orientation rather than by ambition or skill, which can come at the expense of traditional narrative depth.

The show frequently reinterprets traditional values, portraying arranged marriage and family obligations as outdated while treating rebellious choices as inherently virtuous. Masculine archetypes are frequently undercut for laughs or criticism, while alternative lifestyles are depicted as the modern ideal.

Any traditional or skeptical character is typically reduced to a source of prejudice or narrow-mindedness, while nearly all main characters embrace the same progressive worldview without much debate or diversity of thought. Alternative perspectives are rarely treated with nuance.