The series largely prioritizes compelling character development and supernatural storytelling over identity politics. Lead characters are nuanced, with both strengths and flaws, and their backgrounds serve the narrative rather than distract from it. Forced representation feels minimal, and the show focuses more on emotional arcs and ghost-busting than lectures.

Traditional themes such as family, respect for ancestors, and filial piety play central roles. The show incorporates shamanistic rituals and spiritual beliefs intrinsic to Korean culture. There is little evidence of culture being undermined or replaced by modern ideological messaging.

Characters occasionally express differing values and worldviews, particularly around belief in the supernatural. The show doesn’t present dissenting perspectives as caricatures, and there is some moral complexity. A range of voices is depicted, even if modern sensibilities are present.