'Who Do You Think You Are?' is fundamentally a genealogy documentary, focused on personal histories and family trees. There is minimal emphasis on identity politics, and storytelling tends to revolve around factual ancestry rather than forced representation or soapboxing. The show generally respects narrative integrity and avoids inserting modern ideological themes for the sake of it.

The series tends to treat religion, family, and tradition with respect, often delving into their influence on personal histories in a positive or neutral manner. There's little evidence of agenda-driven revisionism or subversion of traditional values. If anything, it highlights their enduring impact through personal stories, which could be refreshing nowadays.

Most episodes focus on exploring diverse family backgrounds and the history therein without overtly mocking or villainizing alternative viewpoints. While the contributors are predominantly British celebrities, a variety of backgrounds and perspectives are explored. There's some modern lens, but nothing egregious.