Clickbait places a strong focus on identity and modern social issues, with casting and plotlines that often foreground characters’ race, gender, or sexuality. In several episodes, it appears character background is prioritized over traditional development or organic storytelling. Some viewers may feel diverse characters are written to contemporary ‘virtue’ standards rather than flawed individuals.

Family dynamics and traditional roles are consistently portrayed as fractured or toxic, while authority figures (notably, men) are depicted as problematic or duplicitous. There’s also a tendency to highlight the dangers of online culture while moral ambiguity often takes center stage.

Dissenting or traditional perspectives get little sincere air time , if someone pushes back against modern orthodoxy, they’re usually a villain or strawman. The show leans heavily into modern social narratives, with most characters sharing the same assumptions and values.